104.1 FM Ames/Des Moines Resurrects “EZ” as KOEZ

October 18, 2019

My friend Jon Ellis reports on Northpine this morning that Saga Communications’ KMYR has changed call letters to KOEZ. This corresponds with a positioning change from “More 104.1” to “104.1 EZ FM.” Ironically enough, this brings 104.1 back to the 1980s when they were KEZT “EZ104”, playing a Beautiful Music format, aka “A Softer Place to Be.”

I’m curious as to why Saga didn’t just resurrect the KEZT call letters? Because they were used for so many years in the Ames/Des Moines market, I’m guessing there would be immediate name recognition. In any case, 104.1 has come full circle as KOEZ, now playing lighter music for easier listening.

By the way, the KOEZ call letters were last used by 92.3 Newton/Wichita, Kansas. They gave up the calls in 2000 after flipping to Adult Contemporary as KMXW “Mix 92.3”