My friend Beth Warden asked me if I would post news of this summer’s La Crosse Radio Reunion. Beth worked on-air at Hit 105-FM (WLXR-FM 104.9) during the mid-1980s. In those days, even smaller markets often had two CHR competitors and La Crosse, Wisconsin was no exception. Here, it was Hit 105-FM vs Z93 (WIZM-FM 93.3.) The big story was that Hit 105-FM was able to hold up against “Wizzum”, despite WIZM-FM’s advantage of a 100,000 watt signal on a tall tower vs WLXR’s mere 3,000 watts ERP. I’ve heard the tapes and I can tell you, it was a great battle!
As per their website, here is the WLCX/WLXR Radio Reunion 2012 information:
WLCX / WLXR / HIT 105-FM
Radio Reunion
August 3-4, 2012
It’s official! We are going to have a radio reunion this summer! We need your help to try to find as many people as possible that worked at WLCX / WLXR / HIT 105-FM during the 80s or earlier, and let them know about this fun event!! Please view the Missing Employees page to see if you can help locate some of our co-workers.
We are planning two informal gatherings. The first will be on Friday night, tentatively at Big Al’s on Third Street in La Crosse. The second will be Saturday night at The Freighthouse Restaurant on Front Street in La Crosse. Details are still being firmed up. You can visit the Reunion Schedule page for more information.
If you worked for WLCX-AM 1490, WLXR-AM 1490, or WLXR-FM 104.9 or know someone who did, please pass the word along. This summer’s La Crosse Radio Reunion will definitely be a fun time for all!