Radio in the Twin Cities is about to get interesting again! This morning, CBS Radio announced that longtime A/C WLTE-FM “102.9 Lite FM” is about to become BUZ’N 102.9, the “New Buz’n Country.” Ever since Colfax’s BOB 100FM left the local airwaves more than 14 years ago, there has been speculation that someone would fill the void and launch a second full-signalled Country FM in the market. Now, it is about to happen.
What makes this situation particularly intriguing is one Mick Anselmo. Mick was instrumental in the creation and success of K102 (KEEY-FM.) Under his direction, K102 became a dominant force in Twin Cities radio, both in terms of revenue and audience share. He served as General Manager of K102 and President of Clear Channel Minneapolis. In 2007, Mick was relieved of his duties. Shortly thereafter, he became Senior VP Market Manager of CBS Minneapolis. Now, with the vast resources of CBS behind him, Mick and his crew is about to launch a direct competitor against his old station.
According to recorded promos currently airing on WLTE, the new BUZ’N 102.9 will debut on Monday, December 26, 2011 at 8:00AM local time. Needless to say, THIS one will be fun to watch and listen to!