A small Wisconsin town is about to witness the return of local radio to their community. Durand Broadcasting, owned by Karla and Brian Winnekins, has purchased WQOQ-AM 1430 from Zoe Communications for $20,000.
WQOQ-AM has been off the air for much of the past several years. Previously, it was simulcast with FM sister station WDMO-FM 95.9, which had been targeting Menomonie. WDMO-FM has a construction permit to change frequencies to 95.7 and move to Baldwin, Wisconsin. The stations were originally known as WRDN AM and FM, presumably for “Wisconsin Radio DuraNd.”
Here at Drew’s Radio Site, we’re big supporters of live, local radio. Especially in smaller communities. We wish Brian and Karla the best of luck in their new venture!